The company has announced that its Ready Display lineup is the first in the world to earn HDR10+ Automotive certification, marking a major leap forward in in-car display performance.
Until recently, vehicle screens were functional but far from immersive. They provided navigation, controls, and maybe a bit of entertainment, but nothing close to the rich visual fidelity of home TVs.
With this breakthrough, HARMAN aims to close that gap, transforming the car cabin into a dynamic, visually stunning environment where passengers can enjoy content with the same depth, contrast, and realism they expect from premium living room displays.
The HDR10+ Automotive certification, developed by HDR10+ Technologies LLC, sets rigorous standards for how displays handle HDR content in vehicles. To achieve it, a display must deliver exceptional brightness, contrast, and color accuracy under the constantly changing lighting conditions of a car.
Photo: HARMAN
From the glare of midday sun to the dim reflections of city streets at night, these screens must adapt in real time to preserve detail and depth. That’s where HARMAN’s technology steps in.
The Ready Display lineup, powered by Samsung’s Neo QLED technology, uses intelligent image algorithms that automatically optimize contrast and brightness as ambient light shifts. The result is a consistent, high-fidelity visual experience, one that looks as impressive at noon as it does after sunset.
Shilpa Dely, Vice President and Ready Display Business Lead at HARMAN International, said the certification fulfills the company’s long-standing goal of bringing the living room experience into the car.
She explained that achieving the world’s first HDR10+ Automotive certification marks a major step toward that vision, establishing a new benchmark for immersive, high-quality in-cabin displays that both automakers and consumers can rely on.
For automakers, this certification is more than just a badge. It is a competitive edge. It gives them a verified path to offering world-class in-cabin experiences that can differentiate their vehicles in a crowded market.
Photo: HARMAN
For drivers and passengers, it translates to uncompromised visual quality on every trip. Whether it’s streaming a show while parked, keeping kids entertained on long drives, or improving visibility for navigation, Ready Display elevates every moment behind the wheel.
But the benefits go beyond entertainment. With adaptive HDR10+ visuals, in-car displays can dynamically adjust for optimal readability and reduced eye strain, contributing to safety and comfort.
This is part of HARMAN’s broader mission: to make every drive not just functional, but emotionally engaging, where technology fades into the background, and the experience takes center stage.
With the world’s first HDR10+ Automotive certification, HARMAN is not just upgrading the car display. It is redefining how we see, feel, and connect on the go.
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