By Alimat Aliyeva
Samsung Electronics and LG Electronics are set to showcase their
latest innovations at the IAA Mobility 2025 international motor
show in Munich this September, marking another milestone in their
strategic expansion into the automotive components sector, industry
sources confirmed on Monday, Azernews reports,
citing Korean media.
The IAA Mobility 2025, scheduled to take place from September
9-14 in Munich, Germany, will feature Samsung Electronics’
semiconductor division alongside its flat-panel display arm,
Samsung Display, and its battery division, Samsung SDI. The
companies plan to present cutting-edge automotive technologies and
solutions to industry leaders.
This marks the second time that Samsung Electronics will
participate in the biennial event, which gathers global automakers
and component suppliers to showcase the latest advancements in
automotive technology. Samsung’s participation underscores its
growing focus on the automotive sector, which it sees as a key area
for future growth.
At the event, Samsung Electronics is expected to highlight its
vehicle chip solutions, as well as its advancements in AI-driven
technologies designed to enhance vehicle performance and safety.
Meanwhile, Samsung Display will showcase its organic light-emitting
diode (OLED) displays, which are gaining traction for in-vehicle
applications due to their superior clarity and flexibility. Samsung
SDI will highlight its cutting-edge battery technologies,
specifically designed to meet the growing demand for electric
vehicles (EVs) in the European market.
In parallel, LG Electronics will hold a special conference to
introduce its business strategy and vision for future mobility,
centered around the software-defined vehicle (SDV) concept. As the
automotive industry shifts toward greater connectivity and
automation, LG aims to position itself at the forefront of the
evolving landscape.
LG’s presence at the event comes as the company strengthens its
position as a major player in the automotive components market. Its
extensive portfolio includes in-vehicle infotainment systems, the
webOS Auto content platform, and the LG Alphaware mobility
software—solutions designed to transform the car into a fully
integrated content hub.
“LG Electronics is working with industry-leading partners to
reimagine the in-vehicle experience,” a company spokesperson said.
“We are shifting the car from just a mode of transportation to a
dynamic content and entertainment ecosystem, and we aim to lead the
evolution of the SDV era.”
Both Samsung and LG are not only focusing on hardware but also
pushing the boundaries of software, connectivity, and user
experience, which could revolutionize how we interact with cars in
the coming years.
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