By Alimat Aliyeva
Hyundai Motor Co. and its luxury brand Genesis were named
leaders in technological experience by U.S. market research firm
J.D. Power on Monday, Azernews reports, citing
Yonhap agency.
For the sixth consecutive year, Hyundai ranked first among
mass-market brands in the 2025 U.S. Tech Experience Index (TXI)
study, scoring 493 points out of a possible 1,000. The recognition
highlights Hyundai’s commitment to integrating cutting-edge
technologies into its vehicles, making advanced innovations
accessible to a broader customer base.
Genesis, Hyundai’s luxury brand, also achieved a remarkable
feat, ranking highest overall and leading the premium segment for
innovation for the fifth straight year. The brand earned a score of
538 points, further cementing its position as a frontrunner in
automotive technology.
“Hyundai’s consistent success in the TXI Study underscores our
mission to democratize advanced technology, ensuring that premium
features are available to mass-market customers,” said Olabisi
Boyle, Senior Vice President of Product Planning and Mobility
Strategy at Hyundai Motor North America.
The Genesis GV80 and Hyundai Santa Fe SUVs stood out for their
advanced technological features in the study. The Santa Fe’s
phone-based digital key received accolades for its convenience,
allowing owners to access and share vehicle functions effortlessly
via smartphone.
Meanwhile, the Genesis GV80 earned top recognition for best
connected-vehicle technology, thanks to its Genesis Digital Key 2,
a smartphone-based system that streamlines vehicle access and
control. This reflects Genesis’s ongoing focus on user-friendly
connectivity that enhances the overall driving experience.
J.D. Power’s annual TXI study evaluates car owners’ experiences
with advanced vehicle technologies within the first 90 days of
ownership. It measures both satisfaction and the number of issues
reported, providing a comprehensive look at how well consumers
interact with emerging automotive technologies.
The recognition of Hyundai and Genesis showcases how automakers
are pushing boundaries to bring next-gen tech to the road, offering
everything from digital key systems to sophisticated connected
vehicle networks that are quickly becoming the new standard in the
industry.
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